Advances in technology have greatly impacted the retail environment within the last century. Customers can purchase items quicker and the stores can manage their businesses, clientele and workforce easier. Retail stores cannot function without computers, phones, and the internet. Therefore, if these items are taken out, the stores are virtually closed for business.
A sales person used to manually enter customer purchases. This consisted of writing the item down on a notepad. If there were several items, each had to be written down. Sales tax was figured out manually, as well as any discounts. Once copy of the receipt was given to the customer and the other was kept at the store. If the receipts were lost, there would be no other record of the purchase.
Also, the customer could only pay in cash or checks before the emergence of credit cards. Credit cards were initially copied and written down before the internet made the process easier. Now, whenever your credit card is swiped at a register, the internet helps send the information to the bank to confirm the amount of purchase.
Customer data is also captured and recorded quicker thanks to the help of computers. All transactions are recorded to help prevent theft and to catch mistakes made on the registers.
With all of the benefits of technology in the retail market, it is hard to imagine what stores would be like without it. The downside to technological advances is that stores cannot operate today without it. In the cases of a power outage, a clerk would have to go back to the basics of writing down a transaction. Although this can work just the same, the process is much too long in today’s fast-paced world. Plus, if you take a credit card without swiping it at the register, you risk the transaction being declined. This results in contacting the customer for another method of payment, if you can even get a hold of her.





